Your keywords decide where your book appears in Amazon search. The goal is to catch the exact phrases readers actually type — not the ones authors imagine.
Target buyer intent
Don't use 'good book'. Use specific, intent-carrying phrases like 'small town detective mystery' or 'enemies to lovers fantasy romance'.
Avoid repetition
Don't repeat words already in your title or categories — Amazon indexes those already. Use the 7 slots to open new ground.
Respect the rules
- Each slot: max 50 characters, no quotation marks.
- No competitor author names or book titles.
- No 'bestseller', 'free' or other misleading claims.
- Combine related words in one slot instead of wasting several.
Generate them automatically
BlurbForge produces 7 optimized keyword sets from your synopsis in seconds — each one within Amazon's limits, with live character counters.